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Re-branding

Stephen Colbert on Republican rebranding:

Speaking of rebranding, not content with making a mess of their own brand, the Republicans are about to pass a resolution demanding that the Democrats re-brand themselves, by changing their name to the “Democrat Socialist” party. (The just can’t get enough of dropping the “ic” on the end of the adjective. That’s what focus groups can do for you.) They have now reduced themselves to a party that can do nothing but call the other guy names. They’re even having trouble finding names that resonate. The only thing calling Obama a socialist has done is make socialism more popular. The Republicans are so yesterday that they’re even using yesterday’s bogeymen.


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