There are few people more fascinated with technology than me, though I definitely defer to fellow Dem Lon Seidman on that score. So, how could I resist this modern miracle:
By connecting its latest water pitcher to the Internet, Brita is hoping you’ll never again stretch a filter too thin.
The Brita Infinity is $45 water pitcher with built-in Wi-Fi for connecting to home networks. It’s the first to hook up with Amazon’s Dash Replenishment Service, which can automatically order product refills as supplies run low. In Brita’s case, Amazon sends out a new filter whenever the old one nears its 40-gallon filtering limit.
Each replacement filter costs $5.99, automatically billed to the user’s Amazon account. To Brita’s credit, that’s only a buck or two more on average than a big multi-pack of filters. Perhaps the company is hoping Amazon’s service will lead to more frequent refills (or planning to raise prices down the road once users are hooked on the convenience).
via TechHive
Nothing I want connected to my home network as much as a water pitcher. And to think, the filters only cost a few bucks more than if I ordered them myself and I honestly do trust Amazon and Brita to order the filters only when I actually need them. Just like I always run out and buy a new cartridge for my laser printer as soon as I get that message that the cartridge is running low. I mean why take a chance when it could run out completely in a month or so?
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